Friday, October 15, 2010

Sonic Equity

David asked me to watch the Bloomberg News report today because his friend, Joel Simon, of JSM Music would be the mystery guest.  I'm really glad I did, his interview went into how music can and is utilized in advertising.  Joel Simon owns the largest music/advertisement agency.  Joel spoke on the importance of the synergy of music to advertisement, how it could be the music that is the message, or the music that supports the message the company is trying to put out there.  He's an example of how he found a need in the industry and found his niche.

No comments:

Post a Comment